The 5 Marketing Jobs You Should Tackle Every Week (If You Actually Want to Grow)
Let’s be honest, when you’re running a small business, marketing can often feel like the thing you’ll “get to later.”
But the truth is, if you want to grow (and not just stay stuck on the hamster wheel of doing-doing-doing), your marketing needs to happen every single week. Not in bursts when you remember, not just when it’s quiet, you need to be marketing consistently.
Now before you roll your eyes and think, “But I don’t have time for all that,” don’t worry. You don’t need to spend hours a day or learn any fancy funnels. You just need to do a few simple things, on repeat.
Here are five marketing jobs I recommend you build into your week. They’re doable, they work, and if you stick with them, they’ll make a big difference.
1. Show Up on Social Media (with something worth saying)
You don’t have to be a TikTok star or post three times a day. But you do need to be visible.
Pick one or two platforms where your customers actually spend time (not where you think you should be), and aim to post 3–5 times a week.
Keep it simple:
Share something helpful
Show what it’s like to work with you
Talk about why you do what you do
Or just let people see the human behind the brand
📌 Quick tip: Batch your content once a week and schedule it. No daily faffing needed.
2. Email Your List
Yes, even if it’s tiny. Even if only your mum and your best mate are on it right now.
Sending a regular email helps people remember you exist and reminds them why you’re the person they should come to when they’re ready to buy.
It doesn’t need to be long or fancy. A useful tip, a quick update, a story, or an offer is enough.
📌 Quick tip: Talk like a human. Write how you speak. You’re not writing for the BBC.
3. Follow Up With People Who’ve Shown Interest
Most people don’t buy straight away. That doesn’t mean they’re not interested, it just means life got in the way.
Set a time each week to follow up with:
Enquiries who didn’t book
Past clients you’d love to work with again
People who asked for info and then ghosted you
📌 Quick tip: A friendly nudge is rarely annoying people often appreciate it.
4. Collect and Share Testimonials
What your customers say about you is far more powerful than anything you say about yourself.
Each week, aim to:
Ask a happy customer for a short testimonial (or permission to share their feedback)
Post a review or bit of kind feedback somewhere your audience will see it
📌 Quick tip: Make it easy. Ask one or two simple questions, or send a template.
5. Take 10 Minutes to Review What’s Working
You don’t need a dashboard full of graphs. But you do need to know:
Where your leads are coming from
What kind of content gets attention
What’s actually converting into sales
This is how you stop wasting time and start doing more of the stuff that works.
📌 Quick tip: Stick your key numbers in a simple spreadsheet. Glance at them once a week. That’s it.
Final Thought
Marketing doesn’t need to be overwhelming. But it does need to be consistent.
These five things don’t take loads of time but when you do them every week, they build momentum. And that momentum leads to growth.
So, block out a bit of time each week, call it your “Marketing Power Hour” and make it non-negotiable. Treat it like a client appointment with your future business.
You’ll thank yourself later.
